The event which attracts more than 25,000 farmers, agronomists and industry professionals each year, is situated on a working farm and is unique in displaying machinery in action and living crops. Cereals offers working demonstration areas for machinery, seed and agricultural chemical manufacturers and distributors. It is also attended by key legal, accountancy and professional firms specialising in rural property.

Fisher German professionals from across the firm manned the stand with representation from Farms and Rural, Agency, Planning, Renewables and Telecoms as well as Maria Wade, HR Director.

With a series of mini-events, the opportunity to win a magnum of champagne and free hog roast baps on offer, we had many visitors to the stand across the two days.

David Merton, Rural Sector Head, said: ‘It was an excellent two days and a great opportunity to meet farmers, landowners and professional contacts. Our stand really showcased the Fisher German brand and the atmosphere showed what a personable and enthusiastic team we have.’

The event also saw the launch of the Fisher German Farms department Model Farm and Benchmarking analysis. The Farms department have extracted data from managed farms across the midlands to establish a cost of production for winter wheat. Tom Paybody commented “We have real benchmarking analysis from businesses which have already made significant changes to their cost structures and are therefore, genuinely able to advise on optimum and target cost levels for farm businesses who wish to adapt and prosper. In an increasingly challenging environment some form of comparative analysis or benchmarking is invaluable.” 

For more information about the farms benchmarking project contact Tom Paybody here